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October 17, 2018
Sina Weibo Net Ad Revenues in China, 2016-2020 (billions, % change and % of total digital ad spending)
Note
All numbers are eMarketer estimates.
Methodology
Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.