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October 17, 2018
How Do Brand Marketers in Western Europe* and the US Feel About Data and Walled Gardens? (% of respondents, April 2018)
Description
Brand marketers in the US and Western Europe were asked how they feel about data and walled gardens.Note
Data was provided to eMarketer by Sizmek.Methodology
Data is from the October 2018 Sizmek "Marketers Survey Results 2018: An Insider's Look at Data, Walled Gardens and Collaboration." 522 brand marketers in France (n=79), Germany (n=105), the UK (n=154)) and the US (n=184) from various industries were surveyed during April 2018 by Qualtrics. Respondents identified their job position as C-level (27%), director (18%), head of a department (21%), manager (22%) or VP (12%). Respondents' companies had annual revenues of $1-million-$100 million (29%), $100 million-$1 billion (30%), $1 billion-$5 billion (27%) or $5 billion or more (14%) with employee counts of 2-99 (6%), 100-999 (29%), 1,000-4,999 (32%), 5,000-19,999 (23%) or more than 20,000 (10%) with yearly digital media spending of less than $10,000 (7%), $100,000-$500,000 (22%), $500,000-$1 million (32%), $1 million-$5 million (29%) or $5 million or more (10%).Chart Title
How Do Brand Marketers in Western Europe* and the US Feel About Data and Walled Gardens? (% of respondents, April 2018)Publication Date
October 17, 2018