What Do Brands in the UK and North America See as the Main Barriers to Marketing Technology Investment and Use? (% of respondents, 2017 & 2018)
Data was provided to eMarketer by Moore Stephens.
Data is from the September 2018 Warc report titled "Martech: 2019 and Beyond" in association with Moore Stephens. More than 800 brands and agencies in the Americas, Asia-Pacific and Europe were surveyed online during June-July 2018. Moore Stephens is an accounting and business advisory company.