September 19, 2018

Are US Internet Users Influenced to Purchase a Product or Visit a Location After Seeing It on TV? April 2018 (% of respondents, by age)

Methodology

Data is from the September 2018 Video Advertising Bureau (VAB) report titled "Committed: Exploring Millennials' Meaningful Relationship With TV Programming." 1,001 US internet users ages 18+ were surveyed online by Research Now during April 2018. The respondents age groups were 18-34 (34%), 35-49 ... (26%), 50-64 (25%) and 65+ (15%). The gender breakdown was 51% female and 49% male. 74% of the respondents identified themselves as white. 66% of the respondents had a self-reported annual household income of less than $100k.More
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Chart Title

Are US Internet Users Influenced to Purchase a Product or Visit a Location After Seeing It on TV? April 2018 (% of respondents, by age)

Publication Date

September 19, 2018