September 26, 2018

What Factors Are Limiting the Success of US Advertising Decision-Makers' TV Ad Campaigns? July 2018 (% of respondents)

Description

This chart shows factors that are limiting the success of US advertising decision makers in their TV ad campaigns. Responses include consumers have too many channels to choose from, difficulty in breaking through the ad clutter and cord cutters making the audience hard to reach, among others.

Note

Data was provided to eMarketer by Viant.

Methodology

Data is from the September 2018 Viant report titled "TV Viewability: In the Age of the Distracted Viewer" conducted by Censuswide. 500 US advertising decision-makers were surveyed during July 5-9, 2018. Viant is an advertising technology company.
Share

Chart Title

What Factors Are Limiting the Success of US Advertising Decision-Makers' TV Ad Campaigns? July 2018 (% of respondents)

Publication Date

September 26, 2018