September 6, 2018

Mobile App Performance Metrics Worldwide: Average Time from Last Usage Session to Uninstall, by App Category, Jan-July 2018 (days)


This chart shows how long on average it takes for the user to uninstall/delete an app after last using it. It is broken out by app category, including ecommerce, travel, health, publications, business, educational, utilities, games, social, lifestyle and entertainment.


Data was provided to eMarketer by Adjust.


Data is from the September 2018 Adjust report titled "Unmasking Uninstalls: Three Data Points to Think About." 8 billion app installs worldwide were analyzed on Adjust's platform for the period of January-July 2018. Adjust is an attribution and analytics provider for mobile apps.