There are many reasons why smartphone users abandon apps. Sometimes their phone’s storage is too full, and they’d rather delete their third ride-sharing app instead of their personal photos to free up space. Other times, apps get deleted because they’re buggy or they deplete battery life. The novelty of certain apps can wear off rather quickly, too.
Although these high churn levels are worrisome for many app publishers, Adjust’s study isn’t all bad news for those trying to bank off of apps. Adjust found that four in 10 users worldwide reinstall the apps they’ve deleted.