Mobile App Performance Metrics Worldwide: Reinstall Rate, by App Category, Jan-July 2018
Data was provided to eMarketer by Adjust.
Data is from the September 2018 Adjust report titled "Unmasking Uninstalls: Three Data Points to Think About." 8 billion app installs worldwide were analyzed on Adjust's platform for the period of January-July 2018. Adjust is an attribution and analytics provider for mobile apps.