August 30, 2018

What Actions Do US Digital Buyers Take When Using a Retailer's Mobile App While in Its Store? May 2018 (% of respondents)

Methodology

Data is from the August 2018 RIS News "Retail 2025 Shopper Study: The Future of Retail Is Already Here" sponsored by Infosys, LG and Radial. 5,000 US digital buyers ages 15-74 who make digital purchases at least once per month were surveyed online during May 14-25, 2018. Respondents were female (56%) and male (44%). Respondents identified their ages as 15-17 (5%), 18-24 (12%), 25-34 (28%), 35-44 (19%), 45-54 (16%), 55-64 (14%) and 65-74 (6%). Respondents identified their household income as under $25,000 (16%), $25,000-$49,999 (28%), $50,000-$74,999 (23%), $75,000-$99,999 (16%), $100,000-$124,999 (8%), $125,000-$149,999 (4%), $150,000-$174,999 (2%), $175,000-$199,999 (1%) and $200,000+ (2%). RIS News is a news and research website for the retail and grocery industries. Infosys is a technology services and consulting firm. LG is consumer electronics, technology innovation and design leadership company. Radial is an omnichannel technology solutions provider.
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What Actions Do US Digital Buyers Take When Using a Retailer's Mobile App While in Its Store? May 2018 (% of respondents)

Publication Date

August 30, 2018