US Retail Holiday Season Sales, 2017 & 2018 (billions, % change and % of total)
This chart provides data on the US retail holiday season sales during 2017 and 2018. Data is broken out by the source of the sale (in-store, desktop, mobile) and provides growth figures.
eMarketer benchmarks its retail sales figures and retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2017.
Estimates are based on the analysis of estimates from other research firms, estimated mobile sales data from lead retailers and consumer shopping trends through mobile devices, smartphones and tablets.