What Channel/Device Do College Students Worldwide* Prefer to Use to Make Digital Purchases? April 2018 (% of respondents)
According to April 2018 survey in Australia, New Zealand, the UK and US, 60% of college students prefer to use PCs to make online purchases. Mobile browser is the next most preferred channel, followed by mobile apps.
Data is from the August 2018 Unidays and Ad Age Studio 30 report titled "Gen Z: Decoding the Digital Generation." 22,723 college students ages 17-23 in Australia, New Zealand, the UK and the US were surveyed online in April 2018. Unidays is a marketing platform for college students.