August 8, 2018

How Long Do US Marketers Consider Data to Be Reliable for Use in Their Ad Campaigns? April 2018 (% of respondents)

Description

According to an April 2018 survey, 48% of US marketers consider data to be reliable for use in ad campaigns for 1-2 years. 22% consider this advertising data reliable for less than 1 year. 21% consider it reliable for 2-4 years. Only 10% trust it after 4 years.

Note

Data was provided to eMarketer by LoopMe.

Methodology

Data is from the August 2018 LoopMe and Sapio Research report titled "LoopMe Research Findings – USA." 200 US marketers with some responsibility for mobile advertising from various industries were surveyed during April 10-20, 2018. Respondents were from companies in the automotive (9%), financial ... (45%), FMCG (11%), retail (24%) and travel (12%) industries with number of employees of fewer than 100 (23%), 100-250 (15%), 250-500 (25%), 500-1,000 (19%) and 1,000+ (20%) and annual gross revenues of $500,000-$1 million (15%), $1.1-$5.0 million (24%), $5.1-$20.0 million (21%), $20.1-$50.0 million (10%), $50.1-$100.0 million (11%), $101-$500 million (9%) and $500+ million (11%). Respondents identified their job level as C-level (10%), director (27%), manager (50%) or VP/SVP (14%). LoopMe is a mobile video platform.More
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Chart Title

How Long Do US Marketers Consider Data to Be Reliable for Use in Their Ad Campaigns? April 2018 (% of respondents)

Publication Date

August 8, 2018