What Potential Benefits of Mixed Reality* Do US Executives See for Their Company? March 2018 (% of respondents)
Respondents were asked, "Thinking of your ideas or plans to use mixed reality, which of the following business benefits do you anticipate from your investment?"
Data is from the June 2018 Harvard Business Review Analytic Services report titled "Mixed Reality: A New Dimension of Work" sponsored by Microsoft. 394 US executives at organizations of 250+ employees were surveyed during March 2018. Respondents were drawn from Harvard Business Review's readership (magazine/newsletter readers, customers and HBR.org users).