July 3, 2018

What Are Agency vs. Client-Side Creative & Design Professionals Worldwide Using Artificial Intelligence for? Jan 2018 (% of respondents)

Description

Ad agency creatives and brand creatives were asked about using artificial intelligence (AI). This chart shows various what they are using AI for in their work, including analysis of data, email marketing, creative and design work, programmatic ads and automated campaigns among others.

Note

Respondents were asked, "What is your organization (or are your clients) currently using AI for?"

Methodology

Data is from the July 2018 Econsultancy and Adobe report titled "2018 Digital Trends for Creative and Design Leaders." 2,665 senior creative and design professionals (manager-level or above) worldwide from a variety of industries were surveyed online during November 2017-January 2018. Respondents included both client-side marketers and agency professionals from Africa (2%), Asia-Pacific (21%), Australia/New Zealand (12%), Europe (50%), the Middle East (2%), North America (11%) and other (3%) and identified their company focus as B2B (29%), B2C (26%) or both equally (45%).
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Chart Title

What Are Agency vs. Client-Side Creative & Design Professionals Worldwide Using Artificial Intelligence for? Jan 2018 (% of respondents)

Publication Date

July 3, 2018