July 11, 2018

US Marketers'* Attitudes Toward Programmatic Ad Buying, May 2018 (% of respondents)


US ad agency and marketers were shown select statements about programmatic ad buying and asked about their level of agreement with each. This chart shows responses for those in complete agreement or somewhat agree on topics including decentralizing the programmatic marketplace, using blockchain, ... privacy and data protection among others.More


Data is from the July 2018 Trusted Media Brands (TMB) report titled "Programmatic in the Era of Transparency" conducted by Advertiser Perceptions. 300 US agency respondents and marketers from the Advertiser Perceptions Media Decision-Maker database were surveyed online during May 2018. Respondents were 100% involved in media brand selection decisions. Respondents identified their company as an agency (60%) or marketing firm (40%), and their job title as director/supervisor (39%), manager/planner/buyer (21%) and VP and above (40%). Respondents received incentives in the form of cash and information. Trusted Media Brands is a media and direct marketing company.