July 2, 2018

Top 5 Countries, Ranked by Instagram User Penetration, 2018 (% of social network users)

Top 5 Countries, Ranked by Instagram User Penetration, 2018 (% of social network users)

Description

Sweden, Indonesia, Norway, Australia and Singapore have the highest percentage of Instagram users as of 2018. Over 50% of users in these markets use the social media platform at least once a month. 68.9% of social network users in Sweden have an Instagram account.

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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Chart Title

Top 5 Countries, Ranked by Instagram User Penetration, 2018 (% of social network users)

Publication Date

July 2, 2018

Sources