Top 5 Countries, Ranked by Instagram User Penetration, 2018 (% of social network users)
Sweden, Indonesia, Norway, Australia and Singapore have the highest percentage of Instagram users as of 2018. Over 50% of users in these markets use the social media platform at least once a month. 68.9% of social network users in Sweden have an Instagram account.
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.