US Internet Users' Attitudes Toward Select Retail Technologies, May 2018 (% of respondents)
Data was provided to eMarketer by RichRelevance.
Data is from the June 2018 RichRelevance "Creepy or Cool 2018: 4th Annual RichRelevance Study." 1,037 US internet users ages 18+ were surveyed online in May 2018. RichRelevance is an omnichannel personalization company.