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June 19, 2018
Percent of Amazon Prime Day Shopping that Will Be Related to Back-to-School According to US Parent Internet Users, May 2018 (% of respondents)
Methodology
Data is from a June 2018 RetailMeNot study conducted by Kelton. 200 US retailers were surveyed online during May 4-10, 2018. Respondents had titles of senior manager/director and above and maintained decision-making responsibilities in digital, offline or mobile marketing. Respondents included retailers who have and have not partnered with RetailMeNot in the past 12 months. A separate survey of 1,005 US parent internet users 18+ with children in the household and in school (includes kindergarten through senior year of high school) was conducted online during May 7-11, 2018.Chart Title
Percent of Amazon Prime Day Shopping that Will Be Related to Back-to-School According to US Parent Internet Users, May 2018 (% of respondents)Publication Date
June 19, 2018