June 6, 2018

Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents)

Methodology

Data is from the June 2018 Nielsen "The Nielsen CMO Report 2018." 3,000 US marketing executives from various industries were surveyed online during January-March 2018. The margin of error is 7.5 percentage points at the 95% confidence level.

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Sources

Nielsen

Chart Title

Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents)

Publication Date

June 6, 2018

Sources

Nielsen

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Who Is Using Multitouch Attribution?
Topics
Marketing TechnologyC-Level ExecutivesUnited States

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