June 5, 2018

Leading Trends for Improving Ad Quality in 2018 According to US Ad Operations Professionals (% of respondents)

Note

Data was provided to eMarketer by Ad Lightning.

Methodology

Data is from the June 2018 Ad Lightning report titled "The Ad Ops: Top 5 List for 2018." 110 US ad operations professionals were surveyed in January 2018. Ad Lightning provides companies and platforms with tools to eliminate bad ads.