Leading Challenges of Addressing Ad Quality Issues According to US Ad Operations Professionals, Jan 2018 (% of respondents)
The chart shows the leading challenges of addressing ad quality issues in 2018 according to US ad ops professionals. Responses include that it's difficult to track down bad actors in the supply chain, ad tech solutions don't scan every ad for issues and demand partners don't do enough to resolve ... issues, among others.More
Data was provided to eMarketer by Ad Lightning.
Data is from the June 2018 Ad Lightning report titled "The Ad Ops: Top 5 List for 2018." 110 US ad operations professionals were surveyed in January 2018. Ad Lightning provides companies and platforms with tools to eliminate bad ads.