Customer Interactions with Retailers Worldwide, by Channel, 2017 (millions)
Data was provided to eMarketer by Kitewheel.
Data is from the June 2018 Kitewheel report titled "The State of the Customer Journey 2018." The report looks at more than 5 billion customer interactions worldwide across the retail, auto, travel, telco, healthcare and financial services industries using the Kitewheel Hub during 2014-2017. Kitewheel is a cloud-based software company that provides omnichannel customer journey services.