June 5, 2018

Customer Interactions with Retailers Worldwide, by Channel, 2017 (millions)

Note

Data was provided to eMarketer by Kitewheel.

Methodology

Data is from the June 2018 Kitewheel report titled "The State of the Customer Journey 2018." The report looks at more than 5 billion customer interactions worldwide across the retail, auto, travel, telco, healthcare and financial services industries using the Kitewheel Hub during 2014-2017. Kitewheel is a cloud-based software company that provides omnichannel customer journey services.
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Chart Title

Customer Interactions with Retailers Worldwide, by Channel, 2017 (millions)

Publication Date

June 5, 2018

Sources