Change in Marketing Technology Investment According to UK and US Marketing Executives, April 2018 (% of respondents)
This chart shows the degree of changes in marketing technology investment based on responses from UK and US marketing executives.
Data is from the May 2018 Wipro "CMO Study" conducted by Coleman Parkes Research. 500 marketing executives in the UK and US from various industries were surveyed online during March-April 2018. Respondents were from companies with more than 1,000 employees. Respondents identified their job title as CMO or equivalent (29%), marketing director or equivalent (42%) or VP of marketing or equivalent (29%). Respondents were female (40%) and male (60%) and identified their ages as 21-27 (20%), 28-37 (43%), 38-54 (31%) and 55+ (6%). Wipro is an IT company.