UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
This chart shows the percentage of senior ad buyers in the UK during 2018 that felt that GDPR will lead to less programmatic ad spending. Respondents were given five response choices: strongly agree, agree, neutral, disagree and strongly disagree.
Data was provided to eMarketer by Vibrant Media.
Data is from the May 2018 Vibrant Media "The Leaders of Contextual Marketing: GDPR Survey May 2018." 32 UK senior ad buyers and planners at top media agencies were surveyed online during May 14-15, 2018.