Positive vs. Negative Share of Social Media Mentions Worldwide for Select Retail Fashion Industry-Related Topics, March 2018 (% of total mentions)
Data was provided to eMarketer by Digimind.
Data is from the May 2018 Digimind report titled "Insights into the US Women's Fashion Industry." Market trends and user conversations or interactions on social media with women's fashion companies in Canada and the US were analyzed during March 17-31, 2018. The companies were split into brands worldwide (H&M, Mango, Topshop, Uniqlo and Zara) and brands in North America (Anthropologie, Express, Gap, Loft and J.Crew). Social media conversations were tracked across Facebook, Instagram, LinkedIn and Twitter. Digimind is a social listening and intelligence software company.