Areas Where Buyers Worldwide Think Their Primary Retailer Is Outstanding* on Cybersecurity and Data Privacy Measures, Feb 2018 (% of respondents)
Data was provided to eMarketer by Capgemini.
Data is from the May 2018 Capgemini report titled "Cybersecurity: The New Source of Competitive Advantage for Retailers." 6,120 internet users ages 18+ in France (10%), Germany (10%), India (10%), Italy (10%), the Netherlands (10%), Spain (10%), Sweden (10%), the UK (10%) and the US (21%) were surveyed online during January-February 2018. Respondents identified their ages as 18-21 (17%), 22-31 (19%), 32-45 (25%), 46-59 (20%) and 60+ (18%). To qualify for the survey, respondents must have made a purchase in any of the following shopping categories in the past six months: apparel and footwear, consumer electronics, cosmetics and personal, cultural products (e.g., books, museums, theater), food and beverage, home appliances/decor and sporting goods. Purchases could have been made digitally or in-store. A separate survey of 206 retail executives in France (10%), Germany (10%), India (3%), Italy (11%), the Netherlands (6%), Spain (10%), Sweden (10%), the UK (14%) and the US (27%) was also conducted online during January-February 2018. Respondents were all at the director-level or above and 71% of the respondents were from retail companies with reported revenues of $1 billion or more in FY 2016.