Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Are Retailers' Privacy Protections Enough to Reassure Shoppers?

Some cybersecurity measures rank higher than others

After a series of cyber breaches, it's no surprise that consumers are growing more concerned about how their personal information—particularly their financial data—is being used and stored. However, in a new study from Capgemini, many felt their primary retailers were doing an "outstanding" job at having proper data privacy measures in place. 

When asked to rate their primary retailer—essentially the one they shop at the most—on a scale of 1 to 7, where one equates to "very poor" and seven equates to "outstanding," some 60% of buyers worldwide felt their go-to retailer does an outstanding" job of making sure their sites and apps are safe. More than half felt the same way about in-store devices, like point-of-sale (POS) systems and self-service kiosks.

Respondents were less likely, however, to say their primary retailer did an outstanding job being transparent about how their personal or financial information was being stored or used. 

By and large, many consumers believe it's the retailer's responsibility to protect their data. In a Transaction Network Services (TNS) survey conducted last year, roughly two-thirds of US internet users felt that way. Still, after a number of recent high-profile data breaches, many consumers have become more proactive in safeguarding their data. According to an American Institute of CPAs survey, some 56% of US consumers have increased self-monitoring of credit and debit card accounts to check for fraudulent activities. 

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account