April 30, 2018

US Smart Speaker Voice Buyers and Penetration, 2017-2020 (millions, % change and % of smart speaker users)

Note

A smart speaker is a standalone device that includes a voice assistant, such as Google Home, Amazon Echo, Apple HomePod, or Alexa-enabled Sonos One. Excludes smartphones, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars, and smart-home devices.

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.