Attitudes Toward the Customer Journey According to US B2C Retail Executives vs. Operations Managers, March 2018 (% of respondents)
Data is from the April 2018 451 Research report titled "Retail Reimagined: Experience - Not Price- Is the Battleground of the Future" commissioned by Adyen. 250 US B2C retailers were surveyed in Q1 2018. Respondents identified their verticals as beauty (14%), fashion (42%), hospitality (30%) and luxury brands (14%). Respondents identified their company's annual revenues as under $50 million (5%), $50-$500 million (36%), $501 million-$5 billion (49%) and over $5 billion (10%). 451 Research is a information technology research and advisory company. Adyen is a payments platform.