February 16, 2018

Effective vs. Difficult Digital Marketing Tactics According to Marketers* in North America, Nov 2017 (% of respondents)


This study looked at the effective vs. difficult digital marketing tactics. Marketing professionals in North America rated various tactics, including social media marketing, marketing technology, search engine optimization (SEO), content marketing, search and social ads, email marketing, and data ... management.More


Data is from the February 2018 Adestra report titled "2018 Digital Marketing Plans for Best-In-Class Success" in partnership with Ascend2. 154 marketers from companies primarily in North America that described their digital marketing plans as very successful (best-in-class) were surveyed during the week of November 26, 2017. 80% of respondents were from North America. Respondents identified their role as nonmanagement (9%), owner/partner/CxO (46%) and VP/director/manager (45%). Respondents identified their company type as B2B (48%), B2C (36%) and equally split between B2B and B2C (16%). Respondents identified the number of employees at their company as fewer than 50 (15%), 50-500 (37%) and more than 500 (48%). Adestra is a marketing automation and email marketing software provider.