March 12, 2018

UK Digital Video Ad Performance Metrics: CTR, VTR, VCR, by Device, 2017 (among impressions served by Videology)

Description

In the UK during 2017, completion rate (VCR) and view through rate (VTR) make up the most activity on Videology's platform, for connected TV. However, click through rate (CTR) activity on connected TV is fractional.
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Chart Title

UK Digital Video Ad Performance Metrics: CTR, VTR, VCR, by Device, 2017 (among impressions served by Videology)

Publication Date

March 12, 2018

Sources

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