April 24, 2018

US Upfront Digital Video Ad Spending, 2016-2019 (billions, % change and % of digital display spending)

Description

This forecast looks at online video ad spending committed in advance, including spending resulting from the TV Upfronts, the IAB Digital Content NewFronts and other events/meetings throughout the year in the US.

Note

Includes advertising that appears before, during or after digital video content in a video player. Includes video advertising that appears in a social feed or newsfeed. Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, connected TVs and other ... internet-connected devices.More

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from ... other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.More
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Chart Title

US Upfront Digital Video Ad Spending, 2016-2019 (billions, % change and % of digital display spending)

Publication Date

April 24, 2018

Sources