US Upfront Digital Video Ad Spending, 2016-2019 (billions, % change and % of digital display spending)
This forecast looks at online video ad spending committed in advance, including spending resulting from the TV Upfronts, the IAB Digital Content NewFronts and other events/meetings throughout the year in the US.
Includes advertising that appears before, during or after digital video content in a video player. Includes video advertising that appears in a social feed or newsfeed. Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, connected TVs and other ... internet-connected devices.More
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.