Ways in Which US Voice Assistant Users Shop with Their Assistants, Nov 2017 (% of respondents)
US voice assistant users were surveyed about shopping-related activities they conduct with their voice assistants. Activities included are research products, add items to shopping list, track a package, make a purchase, provide ratings or reviews, contact support and reorder items.
Data is from the April 2018 Narvar report titled "Connecting with Shoppers in the Age of Choice." 1,543 US digital buyers ages 21-65 were surveyed online during November 22-29, 2017. All respondents had made digital purchases within the past six months.