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April 12, 2018
Aspects of Loyalty Programs that Internet Users Worldwide Find Appealing, Feb 2018 (% of respondents)
Description
According to February 2018 Oracle data, the most appealing loyalty program aspect for internet users worldwide is personalized experiences with automatic product recommendations from retailers, at 85%.Methodology
Data is from the April 2018 Oracle report titled "Retail 2018: The Loyalty Divide" conducted by Morar HPI. 13,685 internet users ages 18+ in Australia, Brazil, China, France, Germany, India, Mexico, the UK and the US were surveyed online in February 2018. Respondents were from Asia-Pacific (n=1,502), Europe, Middle East and Africa (n=6,124), Latin America (n=3,006) and North America (b=1,541). Respondents were female (n=7,379) and male (n=6,306). Respondents identified their ages as 18-24 (n=3,008), 25-34 (n=4,673), 35-54 (n=4,611) and 55+ (n=1,393).Featured In
Loyalty Programs' Need for SpeedSources
Chart Title
Aspects of Loyalty Programs that Internet Users Worldwide Find Appealing, Feb 2018 (% of respondents)Publication Date
April 12, 2018