In fact, 72% of those polled would be interested in a loyalty program that involved no effort. Instead of managing rewards, promotions or discounts would be automatically applied to a purchase without consumer action.
Nearly three-quarters of respondents said an immediate loyalty program without points is appealing to them. Perhaps because waiting to hit a set number of points or dollars spent before a discount can be redeemed is bothersome.
A common frustration with loyalty programs is consumers often forget to redeem discounts before they expire.
A February 2018 CodeBroker survey found more than five in 10 US loyalty program members said that their rewards often go unused or expired because they aren’t notified when they’ve accrued.