US Internet Users Who Are Likely to Check out a Pop-Up Store, by Shopping Habits/Preferences, March 2018 (% of respondents)
Data was provided to eMarketer by Euclid.
Data is from the April 2018 Euclid report titled "The Store of the Past Meets the Shopper of the Future: Can Retailers Adapt to Modern Consumer Expectations?" 1,500 US internet users were surveyed online during February-March 2018. The survey represents a diverse range of age groups, regions, household incomes and shopping preferences and has a margin of error of +/-3 percentage points. Euclid provides measurement data for brick-and-mortar retail locations as well as web analytics for online retailers.