Average Time Spent per Day with Digital Video by Adults in China, 2016-2020 (hrs:mins and % of total time spent)
Estimates of average time spent with media are based on the total adult population in China according to US Census Bureau 2016 data, not the number of users of each medium. Figures are rounded to the nearest minute. Digital video includes any video content viewed on desktop or mobile devices.
Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.