US Internet Users Who Think It's Better to Shop Digitally vs. In-Store When Looking for Low-Cost Options, by Income, March 2018 (% of respondents)
Data was provided to eMarketer by Morning Consult.
Data is from the April 2018 Morning Consult report titled "The State of Retail 2018." 4,402 US internet users ages 18+ were surveyed online during March 1-5, 2018. The data was weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment and region. ... Results from the full survey have a margin of error of +/-1 percentage points.More