April 4, 2018

US Internet Users Who Think It's Better to Shop Digitally vs. In-Store When Looking for Low-Cost Options, by Income, March 2018 (% of respondents)

Note

Data was provided to eMarketer by Morning Consult.

Methodology

Data is from the April 2018 Morning Consult report titled "The State of Retail 2018." 4,402 US internet users ages 18+ were surveyed online during March 1-5, 2018. The data was weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment and region. ... Results from the full survey have a margin of error of +/-1 percentage points.More
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Chart Title

US Internet Users Who Think It's Better to Shop Digitally vs. In-Store When Looking for Low-Cost Options, by Income, March 2018 (% of respondents)

Publication Date

April 4, 2018