March 1, 2018

US Programmatic Digital Display Ad Spending, by Transaction Method, 2018 (billions)

Description

eMarketer estimates $46.55 billion was spent on programmatic display advertising in the US. 42% of programmatic spending went to RTB. $8.99 billion went toward private setups, such as private marketplaces (PMPs) and programmatic direct transactions.

Note

Programmatic digital display ads are digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized real-time bidding (RTB) technology.

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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Chart Title

US Programmatic Digital Display Ad Spending, by Transaction Method, 2018 (billions)

Publication Date

March 1, 2018

Sources