March 28, 2018

Product/Service Category that US Internet Users Most Commonly Abandon in Their Carts, March 2018 (% of respondents)

Note

Data was provided to eMarketer by ContentSquare.

Methodology

Data is from the March 2018 ContentSquare report titled "2018 Abandoned Cart Insights." 1,610 US internet users ages 18+ were surveyed online during February 28-March 6, 2018. Respondents were female (53.2%) and male (46.8%). Respondents identified their ages as 18-24 (15.8%), 25-34 (24.3%), 35-44 (23.8%), 45-54 (16.4%), 55-64 (17.0%) and 65+ (2.4%). ContentSquare is a UX analytics solution.