US Amazon Buyers Who Are Concerned About Counterfeit Products on Amazon, Feb 2018 (% of respondents)
Data was provided to eMarketer by CPC Strategy.
Data is from the March 2018 CPC Strategy "The 2018 Amazon Shopper Behavior Study: How Shoppers Will Browse and Buy on Amazon in 2018" conducted by Survata. 1,505 US Amazon buyers ages 18+ were surveyed online during February 7-9, 2018. Respondents were screened with the following question: "Did you ... buy a product on Amazon in the past six months?" and were reached across the Survata publisher network, where they take a survey to unlock premium content, like articles and ebooks. Respondents received no cash compensation for their participation. CPC Strategy is a retail search marketing company.More