Reasons that Cord-Cutters in North America Cancelled Their Pay TV Service, Q4 2017 (% of respondents)
This chart shows the reasons that cord-cutters in North America cancelled their pay TV service during Q4 in 2017. Reasons include service was too expensive and some began to use an internet streaming service, among others.
Data was provided to eMarketer by TiVo.
Data is from the March 2018 TiVo "Q4 2017 Online Video and Pay-TV Trends Report: Consumer Behavior Across Pay-TV, OTT, Connected Devices and Content Discovery." 3,330 internet users ages 18+ in North America were surveyed online during Q4 2017.