March 14, 2018

TV* Ad Spending vs. Alibaba** Ad Revenues in China, 2017-2020 (billions)


According to eMarketer, Alibaba's net advertising revenues outpaced TV ad spending in China for the first time in 2018. TV advertising spend in China has slowed while Alibaba's net ad revenues are expected to $32.8 billion in 2020.


All numbers are eMarketer estimates.


Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.