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March 7, 2018
US Native Programmatic Digital Display Ad Spending, 2016-2019 (billions, % change and % of native display ad spending)
Description
eMarketer estimates that in 2019, US native programmatic digital display ad spending will grow to over $35 billion, compared to less than $15 billion in 2016. These programmatic ads will grow to make up nearly 90% of native display ad spending.Featured In
US Programmatic Ad Spending Forecast 2018Chart Title
US Native Programmatic Digital Display Ad Spending, 2016-2019 (billions, % change and % of native display ad spending)Publication Date
March 7, 2018
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