March 7, 2018

US Native Programmatic Digital Display Ad Spending, 2016-2019 (billions, % change and % of native display ad spending)


eMarketer estimates that in 2019, US native programmatic digital display ad spending will grow to over $35 billion, compared to less than $15 billion in 2016. These programmatic ads will grow to make up nearly 90% of native display ad spending.