Channels/Locations Where US Internet Users Complete Purchases from Brands Discovered on Instagram, Dec 2017 (% of respondents)
NoteData was provided to eMarketer by Cowen and Company.
MethodologyData is from the March 2018 Cowen and Company report titled "Gen Z and Millennials Reshape Apparel, Footwear, and Accessories" conducted by Dectiva. 2,700 US internet users ages 18+ were surveyed online in December 2017. Respondents were female (52%) and male (48%). Respondents identified their ages as 18-25 (n=495), 25-34 (n=705), 35-54 (n=1,002) and 55+ (n=499).