Effectiveness of Select Video Marketing Platforms/Technologies According to Marketers Worldwide, Dec 2017 (% of respondents)
A 2017 global survey of marketers found YouTube and Facebook to be effective sites for video tactics. Over 80% of marketers had not used interactive video, 360-degree video, virtual reality (VR) or Snapchat for video marketing.
Data was provided to eMarketer by Wyzowl.
Data is from the January 2018 Wyzowl report titled "The State of Video Marketing 2018." 459 marketers worldwide were surveyed online in December 2017. Wyzowl is a video production company.