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January 24, 2018

Effectiveness of Select Video Marketing Platforms/Technologies According to Marketers Worldwide, Dec 2017 (% of respondents)

Description

A 2017 global survey of marketers found YouTube and Facebook to be effective sites for video tactics. Over 80% of marketers had not used interactive video, 360-degree video, virtual reality (VR) or Snapchat for video marketing.

Note

Data was provided to eMarketer by Wyzowl.

Methodology

Data is from the January 2018 Wyzowl report titled "The State of Video Marketing 2018." 459 marketers worldwide were surveyed online in December 2017. Wyzowl is a video production company.

Featured In

Marketers Think YouTube, Facebook Are Most Effective Video Ad Platforms (Surprise!)

Sources

Share

Chart Title

Effectiveness of Select Video Marketing Platforms/Technologies According to Marketers Worldwide, Dec 2017 (% of respondents)

Publication Date

January 24, 2018

Sources

Featured In

Marketers Think YouTube, Facebook Are Most Effective Video Ad Platforms (Surprise!)

Topics

Video Advertising

Worldwide

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