Volume of Instagram #Ad* Posts Worldwide, July 2016-Dec 2017 (thousands)
DescriptionHashtag ad or sponsored advertising on Instagram doubled in size from December 2016 to December 2017. There were 171,000 #ad or #sponsored posts worldwide on the social media site in December 2017.
MethodologyData is from the January 2018 Klear "The State of Influencer Marketing 2018 Report." Over 1.5 million Instagram posts worldwide that included the hashtags "#ad" or "#sponsored" were analyzed in 2017. Klear is an influencer marketing software company.