August 30, 2017

Social Media Referral Traffic Share for Ecommerce Sites in Germany, by Platform, 2016 & 2017 (% of total traffic tracked by SimilarWeb)

Description

In 2017, social media referral traffic share for ecommerce sites was nearly 60% from Facebook in 2017 (compared to total traffic), a drop from nearly 70% at 2016. The second platform with the most referral traffic share for online purchasing was YouTube.
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Chart Title

Social Media Referral Traffic Share for Ecommerce Sites in Germany, by Platform, 2016 & 2017 (% of total traffic tracked by SimilarWeb)

Publication Date

August 30, 2017

Sources

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