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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

August 30, 2017

Social Media Referral Traffic Share for Ecommerce Sites in Germany, by Platform, 2016 & 2017 (% of total traffic tracked by SimilarWeb)

Social Media Referral Traffic Share for Ecommerce Sites in Germany, by Platform, 2016 & 2017 (% of total traffic tracked by SimilarWeb)

Description

In 2017, social media referral traffic share for ecommerce sites was nearly 60% from Facebook in 2017 (compared to total traffic), a drop from nearly 70% at 2016. The second platform with the most referral traffic share for online purchasing was YouTube.