January 10, 2018

Types of In-App Personalization* that Prompt US Smartphone Users to Use an App More vs. Less, Nov 2017 (% of respondents)

Note

Respondents were asked, "Which types of app personalization make you use an app more or less?"

Methodology

Data is from a January 2018 Localytics survey conducted by Qualtrics. 1,000 US smartphone app users were surveyed during November 2017. Localytics is a marketing and analytics platform for mobile and web apps.
Share

Chart Title

Types of In-App Personalization* that Prompt US Smartphone Users to Use an App More vs. Less, Nov 2017 (% of respondents)

Publication Date

January 10, 2018