Types of In-App Personalization* that Prompt US Smartphone Users to Use an App More vs. Less, Nov 2017 (% of respondents)
Respondents were asked, "Which types of app personalization make you use an app more or less?"
Data is from a January 2018 Localytics survey conducted by Qualtrics. 1,000 US smartphone app users were surveyed during November 2017. Localytics is a marketing and analytics platform for mobile and web apps.